During my summer internship with the Brand Experience team at Arcturis, I was given the opportunity to work on a developing rebrand project for the Brentwood Public Library, located in Brentwood, MO.

This visual identity reflects the nature of a library, a formal institution and a pillar of community for all. Accessibility was the top priority while determining color and type. Similarly, importance was placed on brand motifs and systems being adaptable; how can we ensure all members of this community know they are welcome? By pulling inspiration from upholstery patterns and furnishing, the BPL brand was equipped with a timeless, vibrant set of guidelines to begin their next chapter… pun totally intended.

In October 2025, Arcturis was awarded a Platinum MarCom award for these brand guidelines.