CI SELECT

During my time as an Environmental Graphic Design intern at Arcturis, I had the pleasure of contributing to the 40th anniversary rebrand of CI Select, a St. Louis–based furniture dealer and interior design company.

While brainstorming logo ideas, I made a small tweak—sliding over the square of the “i”—and it ended up striking the right balance of modern, effortless, and unique. It felt like a natural fit for a company known for carrying legacy brands such as Herman Miller and Knoll, and I am thrilled to say that the CI Select team agreed.

The main challenge of this rebrand was to properly convey the company’s trustworthiness, sophistication, and comprehensive services while also making distinguishing design choices. Forma DJR Display, a revival of Aldo Novarese’s late mid-century neo-grotesque of the same name, carried the perfect amount of humanism and ubiquity to do the job.

The following graphics reflect my design contributions as part of the BRX team at Arcturis.